Since earning his first black belt back in 1977, John has have been fascinated with self-protection. During his senior year at Miami University in Oxford, Ohio, he had a documentary assignment for a class and he chose to interview people who escaped from attacks and abductions.

From the 11 year-old who crawled under a car to stop a kidnapper with a gun, the 9 year-old who chewed through duct tape, the 16 year-old who hid in her closet...

Or the women who stopped three abductors from tossing her into a van by sitting on the pavement and hugging a light post next to her car in a parking lot...

Or the college student who was being pulled from a laundromat by two guys but luckily slipped on spilled liquid detergent in the doorway and grabbed a table leg to stay.

Their split-second reactions were incredible and surprisingly non-violent because what they did had nothing to do with "fighting back".

The notion that escaping from predators can be non-violent is counter-intuitive. Because when we think about "self-defense" we associate strength, striking, aggression and violence.

After all, Harvard Physiologist Walter Cannon discovered the "fight or flight" response when we encounter a threat. So is it either fight or run?

After years of interviewing people who have survived violent confrontations, we have focused on a third response, which is "FREEZE". And the tragedy is, these first seconds are the most important, and there your children are… frozen, like deer in headlights.

For a long time the dilemma of applying information during the initial seconds of a panic situation lay unresolved at the core of child abduction training until now.

We have set out to help protect your children, based on the realization that self-protection training is dramatically diminished unless the skills can be applied unconsciously, without hesitation.

Consider this as well...

During an actual abduction attempt, fear and adrenaline diminish your child's ability to focus while at the same time eliminating their fine motor skills.

This emotional and physical reality during a crisis is exactly why KID ESCAPE is an interactive full of simple, easy to practice and surprisingly non-violent moves your children will never forget.

After college, while working for General Mills, John was asked to give a self-protection program for an employee family event; so he began developing a program based on his failed abduction studies.

In 1988, one program lead to another and John began teaching self-protection programs to this very day. For corporations like Wal-Mart and Procter & Gamble, to schools from Colorado to New York City, John has taught over 60,000 adults and children non-violent, instant escape moves.

In 2003, John's KID ESCAPE DVD received a prestigious "Telly Award" (given out internationally for video excellence by industry experts) in the "How To" category.

Adjust Your PC Speakers ~ Listen To Parents And Police Officers